6 Ways Google Local Guides Generated Success with Geolocation As tech services go, few companies have impacted data mapping and geolocation technology the way Google Maps has. And, Google Local Guides – a social engagement platform for Google Maps – has been staggeringly successful, accumulating over 50 million users to date. A huge part of that success has come by innovating the way geolocation technology is being used, providing us with several amazing use cases. [1] Let’s look at some of the smart ways that Google Local Guides has used geolocation technology to build a successful social platform: 1. Data Collection Google Local Guides encourages users to enhance the information and content of local businesses, enhancing Google’s overall data on them. To date, there are 700,000 new places being added to Google Maps each month. Google has essentially created a social community that is motivated to add value...