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Showing posts from November, 2020

6 Ways Google Local Guides Generated Success with Geolocation

  6 Ways Google Local Guides Generated Success with Geolocation   As tech services go, few companies have impacted data mapping and geolocation technology the way  Google Maps  has. And,  Google Local Guides  – a social engagement platform for  Google Maps  – has been staggeringly successful, accumulating over 50 million users to date. A huge part of that success has come by innovating the way geolocation technology is being used, providing us with several amazing use cases. [1] Let’s look at some of the smart ways that  Google Local Guides  has used geolocation technology to build a successful social platform: 1. Data Collection Google Local Guides  encourages users to enhance the information and content of local businesses, enhancing Google’s overall data on them. To date, there are 700,000 new places being added to  Google Maps  each month. Google has essentially created a social community that is motivated to add value...

8 Strategies To Leverage Google Local Guides For SEO (After Google Plus Massive Fail)

  8 Strategies To Leverage Google Local Guides For SEO (After Google Plus Massive Fail) Please follow and like us: Google Local Guides are our most popular request these days after Google+ is over. Google’s official explanation  to us is that the shutdown was due to a security breach. Maybe it was. Google+ was a great component of local SEO strategy. When a Google+ user used their account to share pictures and links, Google would post those links and they would come up in search results within the next hour. This was important to promote business locations. Marketers who use Google SEO for local business are now looking for other ways to spark those local SEO numbers. What Is Google Local Guides (GLG)? Local Guides  is a global community of explorers who  write reviews ,  share photos ,  answer questions ,  add  or  edit places , and  check facts  on Google Maps. Millions of people rely on contributions like yours to decide where to...